Enter your numbers to see your pipeline gap.
Why Prioritizing The 3% Works
- Specific Beats Generic. When you email everyone, the message tends to skew generic and templated.
- A Real Reason To Reach Out. The 3% who are close to buying are showing signals that they're looking, so every email opens with something relevant to them.
- Fewer Emails, More Replies. Knowing who's worth prioritizing means you send fewer emails and get more positive replies, and you need less sending infrastructure to do it.
- Bigger Deals, Sooner. Buyers who are already looking tend to sign bigger deals and close faster, which pulls the money forward.
1 in 22 is the positive reply rate from a published case where a re-sorted list got 4 positive replies from 88 emails.