Prioritize the top 3% of your market.
Close more deals with less wasted outreach.
We unify and score every buying signal in your market into a single source of truth, so you know exactly who to talk to and when.
Get a Free Signal Opportunity AnalysisOne buyer. One record. One history.
How We Score Multiple Buying Signals
To Decide Which Accounts To Prioritize
Only 3% Of Your Market Is Ready To Buy
Most Teams Are Talking To The Other 97%
Outreach goes to whoever fits your ICP, not whoever is actively trying to solve the problem you solve.
Only accounts showing active buying signals get outreach. Full context means high-relevancy messaging.
The goal: outbound that knows exactly who to prioritize, why now, and with full context on every buyer.
Why Most Signal Programs Fail
Automation Without Strategy
Outreach fires because someone fits a filter, not because their behavior says they're in market for your solution. Automating without a strategy just means doing the wrong things faster.
Our fixNo advice without context. We take time to deeply understand your market, offer, and ICP, to maximize your likelihood of success.
No Identity Resolution
Your buyers show up under different identities in different systems: john.doe@gmail.com in one, j.doe@work.com in another. Left unresolved, their activity is fragmented.
Our fixWe merge every identity into one person with one complete history, across every system and across time.
Single-Signal Targeting
One event, like a job change, triggers the outreach, and a single signal overstates intent and gets the timing wrong more often than right.
Our fixWe combine multiple signals into one picture, so action follows a pattern of behavior, not a one-off event.
Equal Signal Weights
Different signals demonstrate different levels of intent depending on your offer, your ICP, and your market. Weighting them all the same buries the difference.
Our fixEvery signal is weighted by how strongly it predicts buying for your business and your ICP.
No Decay Curves Applied
A pricing-page visit from three months ago is treated like it happened yesterday. Signals lose relevance over time, each at a different rate.
Our fixDecay curves are applied per signal, so recent activity carries more weight. Outreach only fires once a buyer’s signal score crosses a threshold.
No Custom Signals
Third-party data sources are useful, but everyone has the same ones. Relying on them alone means contacting the same accounts as everyone else.
Our fixWe design and build custom signals specific to your business, surfacing audiences nobody else is targeting.
The key point: Multi-signal strategy isn't a push-button solution. It takes deep engineering and strategy to properly architect the system.
How The System Works
Four steps turn raw activity into a ranked list of who to contact.
Unify
We match every buyer on email, phone, LinkedIn, and company domain, so each person shows up as one source-of-truth record.
Monitor
Everything they do lands on that record with a date, from every system you already run.
Score
Each signal adds weighted points, and the points fade at different rates as events lose relevance over time.
Act
When the total crosses your threshold, it triggers an action, whether that's a task for a rep, a sequence, or an automation.
What A Scoring Model
Actually Looks Like
Every signal gets a weight for how strongly it predicts buying, and a decay curve for how fast it goes stale.
Negative signals score too. A no-show, an unsubscribe, or a not-interested reply pulls the score down, so people who already said no stop sitting at the top of your list.
Custom Signals
Standard signals are just the starting point.We also design signals specific to your business, surfacing audiences nobody else is targeting.
What Happens When A Score
Crosses A Defined Threshold
When a set of conditions you define are all true, the action you define fires. Here are four examples every client starts with.
High intent, never contacted
They enter the right sequence automatically, with a first line written from what they actually did.
Warm, and going cold
The rep who owns them gets the full record and history, with a follow-up task created in your CRM.
In your pipeline, and heating up
The deal owner is pinged the same day, with a summary of what changed on the account.
Closed-lost, and back in market
It routes back to whoever had the relationship, with a summary of what has changed since you lost the deal.
How We Work Together
Strategic Consultant
- We go deep on your business and your ideal customer: who they are and why they buy
- We consider your business model, your revenue goals, and your team's capabilities
- We map where to find your buyers across relevant lists, databases, and sources
- We decide which standard signals to use and which custom ones to build based on your ICP
- We audit your tech stack and decide what stays and what gets added
- We pick the right outbound motion: email, LinkedIn, account-based, or a mix
System Integrator
- We procure the right third-party tools
- We integrate every system (existing + new)
- We score the signals and apply decay curves
- We build the triggers and automations on top
- We consider your pipeline: existing customers, active deals, and do-not-contact lists
- We run targeted email and LinkedIn outbound on top of it
- We train your team on the system you own
Continuous Optimization
- Revenue Monitoring: we keep the system healthy, accurate, and reliable
- Managed Outbound: done-for-you campaigns across email and LinkedIn
- Strategic Advisory: done-with-you strategy, reviews, and coaching
- Growth Projects: new signals, integrations, and builds as needed
Designed for you. Built in your accounts. Yours to keep.
Even if we stop working together, the system, the scoring model, and the playbooks stay with you.
Get Your Free
Signal Opportunity Analysis
Give us a bit of context and we'll research your company and send over a custom Loom on where your opportunities are.