ROI Calculator

We Compared 10M+ Emails to $50K+ in Meta Ads Spend to Find the Best Cost Per Call

Adjust the inputs to your real numbers and see what a LeadForce outbound engine could return in booked meetings, closed deals, and pipeline.

Set your assumptions

Every figure is editable. Defaults reflect a typical first outbound deployment.

Your market

Total addressable market (contacts)150,000
The one number most teams don't know precisely, so a rough guess is fine here. You'd reach 50,000 contacts/mo at this cycle.
How often you work the full list
Campaign duration3 months

Outbound funnel

Reply rate2.0%

Offer strength (nudges your reply rate)

Sales conversion

Positive replies (% of replies)5%
Positive → meeting booked40%
Meeting → closed deal15%
Average deal value$15,000

Projected outcome

Contacts reached150,000
Replies3,000
Positive responses150
Meetings booked60
Deals closed9
Estimated revenue$135,000
Software + infrastructure$8,154
Cost per booked meeting$136
Net profit$126,846
1,556%
Return on investment

Outbound vs Meta Ads

Same 60 booked meetings, and what each channel costs to get them.

Outbound email

$136 / meeting
$8,154 in software + infrastructure for 60 meetings

Meta ads

$300 / meeting
$18,000 in Meta ad spend for the same 60 meetings
Outbound is 55% cheaper, saving $9,846 for the same pipeline.
Show the math

The funnel

Contacts reached (150,000 TAM, every 90 days, 3 mo)150,000
× 2.0% reply rate3,000 replies
× 5% positive150 positive
× 40% book a meeting60 meetings
× 15% close9 deals
× $15,000 avg deal$135,000 revenue

Software + infrastructure cost / month

Sending inboxes needed233
Sending domains needed117
Inbox hosting$816
Domains (amortized)$102
Data + enrichment + AI copy$1,500
Sending platform + warmup + deliverability$300
Total / month$2,718

This is the raw cost to run the channel. It excludes any done-for-you management fee.

Meta ads benchmark

Free TAM Analysis

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TAM is?

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